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Your Experts for Channel Advisory

About us

Buy-&-Build creates product portfolios. It doesn't automatically create channel scale. ClearBearing is an independent advisory that helps PE-backed software platforms answer one question: Is our portfolio actually sellable through the channel — and if not, why?

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 Our Advisory Approach

  • “Portfolios grow. Channels don’t.”

    Every acquisition adds products. Few add scalability.

    PE-backed software platforms invest heavily in enablement, partner programs, and go-to-market - yet channel revenue plateaus. The root cause is rarely the product, the team or the market. It’s the structure between them.

    ClearBearing exists to make that structure visible - before further capital is committed.

  • “Principles, not frameworks”

    Revenue is not proof of scalability.

    A hyperscaler can generate 90% of revenue at 70% of EBIT with a lean team. Five SaaS vendors together deliver 10% — at 30% of EBIT and three times the management effort.

    Channel failure is a structure problem, not a people problem.

    When partners sell single products instead of solutions, the answer is rarely more training. It's portfolio architecture.

    Partner behavior follows economics, not strategy decks.

    If margins, renewal mechanics, and solution packaging don't create real priority, no program will.

    Complexity kills scale faster than competition.

    Every acquisition that doesn't simplify the portfolio for partners makes the next one harder to monetize.

  • "Upstream of consulting. Before execution."

    • Diagnostic

    Channel Portfolio Diagnostic

    Is your portfolio sellable through the channel — or merely listed? A structured readout in 10–14 days.

    • Design

    Channel Operating Blueprint

    A solution and operating model partners can sell, renew, and scale — designed in 6 weeks.

    • Ongoing

    Advisory Retainer

    Continuous decision support for channel, portfolio, and GTM — without operational responsibility.

    • On demand

    DACH Channel Scalability Audit

    Is your GTM model viable under real German channel conditions? An executive diagnostic in 14 days.

    All engagements are architecture and decision support. No tool selection. No enablement. No project management. No operational delivery.

  • "Built from the inside of the channel"

    ClearBearing is led by Friedrich Wahnschaffe — not a strategy consultant, but a commercial operator who has held P&L responsibility at all three levels of the IT channel: vendor (Microsoft, Oracle), distributor (ALSO Group, KOMSA), and partner.

    €250M+

    Cloud revenue scaled

    3,000+

    Channel partners guided

    3 levels

    Vendor · Distributor · Partner

    This perspective — grounded in real channel P&L, not theory — is what makes ClearBearing's analysis credible at board level and actionable at operating level.

  • "One conversation. No pitch."

    If you're navigating a channel decision — whether pre-acquisition, post-integration, or mid-scaling — a 30-minute conversation will show whether ClearBearing's perspective is relevant to your situation.

    No slides. No proposal. Just clarity on whether there's a structural question worth answering.

    https://calendly.com/friedrich-wahnschaffe-clearbearing/30min

"One conversation. No pitch."

If you're navigating a channel decision — whether pre-acquisition, post-integration, or mid-scaling — a 30-minute conversation will show whether ClearBearing's perspective is relevant to your situation.

No slides. No proposal. Just clarity on whether there's a structural question worth answering.

Book a meeting

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